THE PARTNERS
Da Grasso is one of Poland’s leading pizza franchise chains with 193 outlets in the country and generated sales of €53 million in 2021.
Da Grasso was owned by Karolina Rozwandowicz (95%) and the CEO Magdalena Piróg (5%), which will both continue as minority shareholders in partnership with Orkla.
Orkla is a leading supplier of branded products and concept solutions to the consumer, catering and bakery markets in the Nordic, Baltic and selected markets in Central Europe and India. The company is listed on the Oslo Stock Exchange and is headquartered in Oslo. In 2021, the Group had a turnover of NOK 50.4 billion, and has approximately 21,500 employees. The company also implemented a detailed buy and build strategy within the pizza delivery market, under the brand name “The European Pizza Company” – www.tepc.com.
With the investment in Da Grasso, TEPC’s network will consist of 860 franchise pizza outlets in Finland, Benelux, Germany and Poland. The portfolio comprises the leading brands Kotipizza, New York Pizza and Da Grasso.
OUR CONTRIBUTION
Sazun advised Orkla across all the steps of the transaction, including market research, the scouting of opportunities, valuation, the negotiation of the deal structure and the coordination of the due diligence up to the final closing actions.
