The Partners
Blausiegel, a small yet deeply rooted local brand for sexual wellbeing, has been promoting open and positive sexual attitudes for decades. Its specialized product range is available in most Austrian supermarkets and drugstore chains. Winkelbauer is a long established, Austrian, family owned business that has been operating for over 90 years as a brand importer, marketer, and distributor for the Austrian retail market, managing around 40 brands with hundreds of food and non food items.
Our Contribution
Sazun advised Donaxis GmbH across all the steps of the transaction up to the final closing. During the exclusive & highly confidential process SAZUN identified the perfect fit in Winkelbauer as the new partner to take this heritage brand to the next level.
By combining Blausiegel’s strong brand with Winkelbauer’s experience and brand-building expertise, we created a partnership well-positioned to develop new products and improve overall brand awareness.
& das Plus
Our m&a PLUS approach focused on evaluating all strategic options for our client by leveraging our deep expertise in the market. As commonly done by Sazun, we combined a data-driven process with a strong emphasis on all people involved.
